Graduated with a BFA in Visual Communications from the School of Art, Design, & Media at
Nanyang Technological University, Singapore in 2015.

By day, Jedidah is a multi-disciplinary and versatile UI UX creative who strives to deliver fresh design solutions that are not only aesthetically pleasing, purposeful, but also create delightful and memorable experiences for her customers.

By night, she is an illustrator and a dognapper. She mostly resides in her own whimsical world, and shows glimpses of it through her illustrations. She strongly believes that our playfulness should not be shelved as we grow older and is not afraid let her imagination run free.