Annual Award (Promotional Teaser)

‘Beauty & Ugly’

Light is often identified with the word ‘Beauty’ as people are naturally attracted to it (eg. festive lights, night lights, sunlight). Shadow on the other hand, is the absence of light. Being the opposite of Light, it sometimes represent the ‘ugly’ and dark side.

There is a strange beauty in the co–existence of both the absence and presence of light. Light is often associated with positivity while darkness with negativity. However when captured visually, shadows occupy the positive space while light occupies the negative space and there is a reversal of roles. This project aims to encourage people to see beauty in the ugly as well because without them, the beautiful things in life wouldn’t be as beautiful as it seems. Without darkness, we wouldn’t have known the existence of light. Without shadows, we wouldn’t have known the beauty of light.

Screen Shot 2014-02-19 at 8.45.50 pm

Screen Shot 2014-02-19 at 8.46.26 pm

Screen Shot 2014-02-19 at 2.26.38 pm

Screen Shot 2014-02-19 at 8.47.13 pm

 

Motion Graphics Annual Award (promotional teaser) from Jedidah Tan on Vimeo.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s