PetNeglect is a project targeted at bringing about awareness on the issue of ‘passive’ animal abuse (neglecting pets). this problem is brought about primarily due to potential pet owners having a lack of knowledge about even the basic care needed to raise a pet before bringing one home, only to regret later and end up neglecting or abandoning them.
By re–designing the packaging of some pet neccessity products to stand out form the conventional and giving it a twist, I hope to let these potential owners realize that owning a pet can be quite demanding in the long run and it is a lot more than just a one–off purchase thing. It also serves to educate/warn them about the expenses required in terms of money and time. That, should be the first thing they should eb considering, not how cute the pet is or how lonely they are.
