Illustration, Publication (Pop-up Book)
287 x 410mm
More than just a critique intended to address the issues of animal rights, Wooferland strives to explore a possible utopian futuristic city where all urban dogs would have the freedom to bask in pleasure and entertainment, even during the seemingly mundane hours of their daily lives that is a result of their owners’ hectic schedules. Through a whimsical and light-hearted depiction of their desires, the work is an allegory of every urban dog’s dream — to have the freedom and comfort that its ancestors had once luxuriated in. More fantastical than our current day reality permits, this project also challenges one’s preconceived idea of what reality should be, as it pushes the boundaries and provides a vision of hope for the future of all urban dogs and dog lovers.
1. Pop-up Catalogue
2. Publicity Materials (Postcards, Badges)
3. Interactive Booth (Magnets)